Everyday favourite
Essential Box
A crisp weekly mix of premium everyday favourites — hand-picked for freshness, sweetness and value.
£20
Fresh fruit. Brighter days.
Fruit boxes,
reimagined for a
healthier lifestyle.
Handpicked seasonal and exotic fruit, curated for freshness and delivered across Birmingham. Premium produce without the supermarket compromise.
SaturdayFresh delivery
From £20Curated boxes
BirminghamLocal service
REAL FRUITREAL PEOPLE
Good food.
Brighter days.
Brighter days.
Premium qualityHandpicked with care
Seasonal & sustainableBetter produce, less waste
Support localHealthier Birmingham
Doorstep deliveryPriced by road miles
This Saturday’s drop
Fresh from the market this week.
Our team hand-picks the best available fruit for Saturday delivery. Contents can change with freshness, season and market availability.
ORDER DEADLINEThursday 8pmOrder early to secure your box.Saturday spaces update live.
Choose your box →
MARKET HIGHLIGHTSSATURDAY
Seasonal favouritesPremium everyday fruitExotic market picks
Final box contents depend on availability and your Urban Taste preferences.
Our boxes
Freshness for every lifestyle.
Choose a curated box or build your own. Order once, or set a weekly / fortnightly repeat delivery at checkout. Use FRESH5 for £5 off your first order, or use a friend’s personal referral code for the same £5 first-order saving.
Most popular
Made for sharing
Family Favourite Box
A larger, colourful box with everyday favourites plus extra variety for sharing across the week.
£30
Seasonal + exotic
Fruit Lover’s Box
A vibrant mix of seasonal and exotic fruit — from mango and dragon fruit to passion fruit, kiwi and market specials.
£40
Fresh veg, your way
Build Your Own Veg Box
Choose individually priced vegetables, starting from £20. We’ll pack your requested selection subject to seasonal availability.
£20
Urban Taste™ personalisation
A box that gets closer to your taste.
Tell us what you love, what you want more of and what you would rather leave out. We use your preferences alongside the best fruit available that week to help shape your box.
01 Your favourites come first
02 Your “avoid” list is never intentionally substituted back in
03 Weekly market quality still guides the final selection
Preference matching only — not an allergy-management service. Contact us before ordering if you have allergies or medical dietary requirements.
YOUR URBAN TASTESMART MATCH
Your profile
Complete the questionnaire once and we’ll remember your preferences on this device.
Urban Rewards
Give £5.
Get £5.
Generate a personal referral code in your name and share it with friends. Their first Urban Whole Foods order gets £5 off. Once their Stripe payment completes, we automatically add a one-use £5 reward code for your next order.
More than just food
A healthier,
happier Birmingham.
Urban Whole Foods was started by two friends in the period after COVID with one simple idea: make genuinely good fruit easier to get, without loading a shop with stock that may never be sold. The response grew quickly, and we kept the part customers loved most — fresh fruit chosen with care — while building a smarter, lower-waste weekly system around it.
Today we work on a pre-order model. Orders tell us what Birmingham actually wants that week, then we buy around real demand instead of guessing. That means less unnecessary stock, less avoidable food waste and a fresher box arriving at your door.
We visit trusted market suppliers and select fruit for quality first: ripeness, flavour, condition and value. Alongside familiar favourites, we look for seasonal and exotic produce sourced from around the world — the kind of fruit you may not usually see in a standard UK supermarket.
01 — Buy with purposePre-orders help us source what is actually needed rather than overstocking.
02 — Hand-pick qualityWe choose the fruit we would be happy to eat ourselves: fresh, ripe and full of flavour.
03 — Keep it weeklyOrder by Thursday 8pm, we source and pack, then your fresh box arrives on Saturday.
It is still a hands-on business run by the two of us, just with a bigger ambition: better fruit, better value and a system that wastes less as we grow.
Support local
Eat fresh. Live well.
Eat fresh. Live well.
How it works
Simple from box
to doorstep.
Order in minutes. We take care of the sourcing, packing and Saturday delivery.
01
Choose your box
Pick a curated box or build a custom selection.
02
Add to basket
Review quantities and continue to secure Stripe Checkout.
03
We source & pack
Orders close Thursday at 8pm so we can buy around real demand.
04
Saturday delivery
Receive your fresh fruit at your door and enjoy.
Fresh every week
Colour you can taste.
From market to doorstep
Picked with purpose.
Delivered with care.
Our weekly route starts with selecting great produce and ends at your door. These are the moments behind every box.
01
Hand-picked at market
We look for flavour, ripeness and condition — not just whatever happens to be available.
02
One planned delivery route
Keeping deliveries organised around Saturday helps control fuel costs and avoids unnecessary journeys.
03
Fresh to your doorstep
Your box arrives ready for the week, and our team follows up with your delivery confirmation.
Frequently asked questions
Good questions.
Clear answers.
If you need anything else, message us on WhatsApp.
WhatsApp us ↗Where do you deliver?＋
Enter your delivery postcode in the basket and we calculate the road-driving distance from our Kings Norton dispatch point, B31 3AX. One-off and fortnightly orders are charged 60p per actual road mile. There is no service fee for routes up to 5 road miles; routes over 5 miles add a flat £2.99 service fee. Weekly subscribers receive free delivery within our delivery radius.
What is inside the boxes?＋
The exact fruit changes because we buy around quality, seasonality and what is genuinely good at the market that week. We hand-pick premium fruit and choose for ripeness, flavour and condition. Alongside familiar favourites, some produce is sourced globally, so Fruit Lover’s and selected weekly boxes can include unusual fruits that are harder to find in normal UK supermarkets. The aim is simple: a box that tastes exciting, feels fresh and gives you plenty of variety.
How does the Build Your Own Veg Box work?＋
Select individually priced vegetables to reach a £20 minimum. The box total increases as you add more. Requests are subject to seasonal availability and we may contact you to confirm substitutions. The Veg Box is a one-off order and is delivered on Saturday.
Can I choose specific vegetables?＋
Yes. Open Build Your Own Veg Box, choose your preferred vegetables and quantities, and add it to your basket. Vegetables are individually priced with a £20 minimum box total.
How do I place an order?＋
Choose your box and add it to your basket. Before payment you can complete your Urban Taste profile so we can see your favourites, what you want more or less of, and your “avoid” preferences. Then continue to Stripe Checkout to enter your contact, delivery and payment details securely. Once payment is completed, our team will confirm your order and message you with your delivery information.
When will I receive my order?＋
Our regular delivery day is Saturday. Place your order by Thursday at 8pm so we have time to source the best available fruit, pack your box carefully and organise the Saturday delivery route.
How do subscriptions work?＋
Choose Weekly or Every 2 weeks in your basket. Weekly subscriptions include free delivery. Fortnightly subscriptions repeat the box price plus the postcode-calculated delivery charge every 2 weeks. Stripe securely stores the payment method and charges automatically until cancelled. Your regular delivery day remains Saturday. Custom Boxes are currently one-off only.
Do I need email to subscribe?＋
Urban Whole Foods uses WhatsApp for customer service, so you do not need to contact us by email. Stripe Checkout may ask for the customer’s email address for billing, receipts and the Stripe customer record. We collect a phone number as well so we can communicate about the fruit box by WhatsApp.
How do I pause or cancel a subscription?＋
Message us on WhatsApp at 07960 066563 and we can manage the subscription in Stripe. Please contact us before Thursday at 8pm if you want a change to apply before the next Saturday delivery.
How does FRESH5 and the referral offer work?＋
FRESH5 gives a new customer £5 off their first order. Existing customers can also generate a personal referral code from their name and WhatsApp number. A friend using that code gets £5 off their first paid order; after Stripe confirms the payment, a one-use £5 reward code is automatically added to the referrer’s rewards. Use the Refer & Earn section to create your code, share it on WhatsApp and check earned rewards.
What if I have a question or want a larger custom order?＋
Message Urban Whole Foods on WhatsApp at 07960 066563. This is the quickest way to ask about delivery areas, special fruit, larger custom boxes or anything else before ordering.
